March 2016: We are excited to introduce two new flavors to our sparkling water line!
Peach and Pineapple-Mango join our existing line of unsweetened Sparkling Spring Water which includes Lemon, Lime, Orange, Mixed Berry, and Original.
“We are excited to offer these new choices to consumers. The selection of these flavors was based on consumer demand and customer feedback. The sparkling water category is growing rapidly as soda converts seek healthier alternatives that have the sparkle and flavor of soda without the sugar or artificial sweeteners.” says Executive Vice President of Marketing and Strategy, Judy Yee.
The new labels are an update to the 1999 Primo Angeli design. Color bands and floating fruits offer visual cues for the flavors. “We wanted to maintain what we are known for – the blue bottle and cap, bubbles, and the geyser – while modernizing the label. The clarity of the labels supports the clean, pure water inside,” stated Yee.